This ads is from Sapura Group which wishing Happy Malaysia Days to all citizen in Malaysia. The Sapura Group is a 100% Malaysian-owned technology-based organization. This company establish in 1975, beginning as a telecommunications infrastructure & service provider. The Group has expanded and diversified its businesses across four major business areas, which are Oil and Gas; Secured Technologies; Industrial and Automotive Manufacturing and Knowledge and Education.
For my opinion, this ad is not attractive and has lots of white space. For newspaper ads should have focus point which can attract readers. However, the tagline of this ad can be focus point because in word ‘MALAYSIANS’ shows lots of pictures that relate with the company and Malaysia Day. However the picture in word MALAYSIANS is too small and the readers can’t see clearly what is about. For people or readers who know the background of this company will understand what the meaning of that pictures.
This ad only focuses about Malaysia Day because in the body copy it’s just mention about 1Malaysia’s goal. The body copy should relate with the company so that the readers also can get the information about Sapura’s company. There are lots of thing that can be said in the body copy such as what the company achievement that relate with Malaysia Day. Besides that, in this ad have double sentences which is “We are Proudly Malaysians”. For me it is not good because it is like wasting the space and maybe will make the readers boring. As I know, the sentences “We are Proudly Malaysians” is the tagline of this ad, so it can’t use below the body copy.
My suggestions for this ad are decrease the white space and give lots of information on 1Malaysia or Malaysia Day that we celebrate on 16 September every year. However, the advertiser also can give a little bit information of the company. That way can promote their product or service to the readers and will make the company well known.
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